It is no secret until recently that Blackberry mobile phones is having difficulties but this time around, even that they them selves will have to experience the unhealthy truth. This quarter, the company is expecting an operating loss of around 995 million $.
During this period, it shipped around 3.7 million smartphones and had revenues of $1.6 billion. The exact quantity of BlackBerry TEN OS mobile phones sold was not provided. To cut the working expenditures through half, it is going to lay off 4500 workers within the coming a few months, leaving simply 7000 jobs in the company.
BlackBerry will even have a pre-tax cost of somewhere within $930 million to $960 million, for the reason that of the flag ship Z10's inability to move along.
This company will slow up the current product line-up in order to four mobile phones (two high end, two entries level) in the future. The actual Z10 smart phone is going to be demoted towards the low-end category with its cost aggressively slashed (a location where it should’ve already been initially) as soon as the arrival from the newly-announced Blackberry mobile phones Z30.
The future cell phones will be targeted towards the “enterprise as well as customers” and never the well known customers.
“We have been applying the challenging,” said the CEO Thorsten Heins, “but required operational changes introduced these days to address our position within a maturing and much more competing industry, and also to drive the organization toward profitability.”
While a re-birth associated with BlackBerry is not really off the cards, it will likely be very difficult for this to regain that supreme spot on the smart phone industry which usually it as soon as held.
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